New Boutique Spotlight: Soft Surroundings

Style, grace and everything chic. That's what Soft Surroundings is made of. A boutique inspired one stop shop for all the ladies looking for style inspiration and a few precious moments to themselves. Soft Surroundings, a leading luxury lifestyle brand for busy women of all ages, maintains its dedication to providing an extraordinary shopping experience.

It just opened up it's most recent location in Naperville, IL - a suburban town right outside of Chicago at the Main Street Promenade. This will be the retailer’s second location in the Chicagoland area, joining the Arboretum of South Barrington.

Soft Surroundings is committed to helping their customers look and feel their best by providing stylish and comfortable clothing, accessories, beauty and home goods while giving them an effortless shopping experience. The brand is best known for their extremely soft fabrics, global inspiration, customer service and convenience. Most of the apparel and home goods are designed exclusively by and for the brand right here in the US at their St. Louis Headquarters.

The Halfstack team stopped in at their recent opening and was greeted by a line of shoppers that wrapped around the block. The shop definitely caused a stir in town last Friday. The product assortment, customer service and great team did not disappoint. The first 100 shoppers were greeted with an amazing swag bag worth $200 filled to the brim with goodies such as skincare, scarves and cosmetics from Jane Iredale. The rest of the line enjoyed tasty bites, a great shopping experience and a team of specialist associates that ranged in expertise from from beauty and skincare to fashion and style to help them browse the collection.

People perused shelves of beautiful summer inspired looks and nibbled on decadent treats such as macaroons while sipping sparkling drinks. The new shop filled a vast space and shoppers were able to explore every nook and cranny of the store throughout the morning and well into the afternoon.

Shoppers were able to find clothing catering to missy, petites and women sizes alongside accessories, and shoes to create full accessible looks throughout the store. The shop even features a prime beauty section that has staff makeup artists on site to help you with your makeup and skincare needs.

The brand is known for coordinating fun shopping events, so be sure to check out their social media pages, app and website to keep up with any upcoming beauty and fashion events.